THE UNION HAD NO CREATIVE LEAD OR CLEAR DESIGN DIRECTION.
MY ROLE HAS BEEN TO REIMAGINE HOW WE APPROACH CREATIVE WORK, PLACING DESIGN THINKING AT THE CENTRE. I’VE INTRODUCED WORKFLOW SYSTEMS AND AI TO STREAMLINE PROCESSES, BUILT STRONGER TEAM STRUCTURES, AND EMBEDDED A CULTURE OF LEARNING THROUGH MENTORING AND EDUCATION. THE GOAL IS SIMPLE: TO BUILD A BOLD, CONFIDENT, AND COHERENT BRAND THAT STANDS A HEAD ABOVE THE REST.
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/NASUWT